You can change out any wines whose characteristics don’t appeal to your taste by simply reviewing the wines you received and the next shipment will take your input into consideration. We also appreciate that for each wine offered, they specify the sweetness, tannin level, acidity, fruitiness, and body. Each future club shipment of 6 wines costs only $79, plus tax and $9.95 shipping.įirstleaf has done an outstanding job of providing sensibly-interesting wines, a beautiful presentation and ease of use when compared with other wine subscription services in the same price range. Their introductory shipment is 3 wines for $15, plus tax and $4.95 shipping. They source directly from the vineyard and pass the savings on to their members. By doing it this way, they help members discover wines they didn’t even know they loved. As wine club members rate the wines they receive, they personalize the wine selections shown to you to match your unique taste. It is an entirely modern wine subscription service, offering award-winning domestic and international wines.įirstleaf is well known as the world’s 1st fully 100% customizable wine club. For more information, please visit personalized wine subscription service studies your tastes and wine preferences by offering you six-bottle shipments that you are supposed to rate after drinking, all while charging pocket-friendly prices. With a 96% approval rate of the world-class wines chosen for their 140,000 club members, Firstleaf's deep understanding of winemaking and technology ensures the perfect selection for beginners to experts. Its team of winemakers sample over 10,000 wines each year across 5 continents and 12 countries to select only the finest bottles. Named 2021 Wine Company of the Year in the Winemaker Challenge International Wine Competition, Firstleaf's wines have won over 2,000 awards with more than 300 bottles scoring over 90 points. With no preset packs or boxes, Firstleaf has over 82 million combinations of wines possible and 98% of its monthly boxes are unique. Firstleaf brings together proprietary technology, expert winemakers and a WSET-certified concierge team, to build a unique Wine Profile for each member and curate each shipment individually. Founded by Philip James, a wine industry veteran and Oxford-educated chemist, the subscription service unites the art and science of wine. With new wine in every box, tailored to each person's unique taste, Firstleaf removes the "hit or miss" but leaves the adventure of finding new favorites.įor more information on Firstleaf, visit About FirstleafĪmerica's most personalized wine company, Firstleaf uses millions of data points to produce and curate each shipment of award-winning wine from around the world so that members can explore new bottles and discover new favorites tailored to their taste. Once customers take the quiz and rate their first 3 bottles, Firstleaf can predict which wines they will love, resulting in a 96% approval rating of bottles received. Firstleaf analyzes 3 million data points to select bottle curations for each individual shipment. Recognized on Fast Company's prestigious annual list of the World's Most Innovative Companies, Firstleaf is pioneering personalization in the wine industry. "Breaking Firstleaf from the sea of category sameness, it also sends the message that not only should wine be personal, you shouldn't need a degree in grapes to find a good bottle." "In an industry that makes it intimidating to explore for fear of choosing wrong or being disappointed, the tonality and relatability of the spot draws you in, makes you laugh, and positions Firstleaf as the hero who helps simplify a complex process," said Montagno. When you couple that endless complexity with our different palates, choosing the right wine is anything but easy. Given the number of compounds contributing to flavors, aromas, structures, vintages, terroirs, vineyards and more, it has nearly infinite variety. Wine is one of the most complex and fragmented consumer products in the world. Founder and CEO, Philip James, sought to enhance the joy of wine exploration by making it easy for all wine drinkers to find bottles they love without the guesswork. These truths are the very premise on which Firstleaf was built. The bizarre tasting notes, esoteric language like "carbonic maceration," and the fact that a wine you like one year can taste very different the next, only adds to the confusion. With nearly 65,000 wine producers worldwide, more than 10,000 grape varieties, and labels that don't tell you anything about what the wine will taste like, it's no wonder people are so confused when it comes to buying wine. "If you've ever surveyed the "Great Wall of Wine" in a retail store and sheepishly picked the $20 bottle because of the standout label, you're not alone, " said Patty Montagno, VP of Brand and Creative at Firstleaf.
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